Battlefield 4 launched a year ago, and it was pretty clear that things weren’t as they should have been. We all know the story by now, about Battlefield 4’s awful launch and how long it took to make the game playable.
But while we as gamers complained a lot, there were people with a lot more at stake. Investors who put their money into EA saw the stock drop after Battlefield 4’s buggy launch, and sued EA. And it was easy to see why: just before Battlefield 4 launched, EA executives unloaded $5 million worth of EA stock.
Back in December 2013, a group of investors sued EA over false and misleading statements, saying that EA propped Battlefield 4 up to be one of the best games of the year, when in fact, it turned out to be a failure at launch. The investors felt that EA misled them to believe that Battlefield 4 would be a huge success.
In the end though, while the Battlefield brand has been hurt a lot, BF4 still sold millions of copies, and overall, EA’s stock is one of the better performing video game stocks over the past year.
The lawsuit has been ruled in EAs favor by US District Judge Susan Illston of San Francisco, who said that EA wasn’t misleading investors, they were simply making “inactionable statements of opinion, corporate optimism, or puffery”. In other words, EA was being very optimistic about Battlefield 4, but did not outright lie to investors.
They certainly lied to gamers.